Publishers do everything else, or at least they used to.
Today’s populace is seduced by the millions authors such as Sylvia Day have made on their self-published novels. But we must remember that those books were not mega sellers until they were bought by traditional publishing houses and distributed worldwide instead of just word of mouth.
Savvy authors doing their research know that the mad rush by editors to buy up self-published books is now grinding down to a halt. Unless a self-published author comes with at least 5000 followers, editors are wary. Don’t get me wrong, editors are buying self-published but they are looking hard at the author’s social numbers.
The big question for any author considering self-publishing is do you have the time, the cash, and the support system in place to get the job done well?
A self-published author has to be her own editor, designer, typesetter, proofreader, and printer. I am not going to mention marketer because all authors, whether published by traditional publishers or self published, have to do their own marketing.
So how many hats can you wear well?! Well being the operative word.
Of course, you can pay for others to do the editing, cover design, typesetting, et al. And, yes, there are small outfits that will help you self-published your book, even some agents are getting into the action, but the fees are hefty. Do you have enough money to pay someone else and will your investment be worth it?
Self published authors have to be prepared to do it all. You can’t be lazy.
If you publish with a traditional house, you have their expertise and all their connections immediately at your fingers tips. Self published authors may have to wait months, if not years, before making those kinds of contacts. But there are a few indie published author networks that are good sources of support and information.
However, none of that is going to help you if you are not writing. And, if you are not writing, there is nothing to sell to either a traditional publisher or to self publish.
My advice is for authors to be flexible. Research the market. Know your strengths. Manage your time. And, write, write, write.
Most experts will tell you that the best authors today are the hybrid authors – ones that are selling to traditional houses and doing their own self publishing on the side. It’s all part of being a smart business person, and writing is a business. At the end of the day, you are the boss, whatever hat you want, but remember that your most important hat is that of writer.♥